USC finance professor envisions clearer consumer sentiment
June 13, 2024, Brandon Pugh
By seeking survey input from both individuals in partnered households, policymakers and economists can get a truer take on consumer sentiment.
June 13, 2024, Brandon Pugh
By seeking survey input from both individuals in partnered households, policymakers and economists can get a truer take on consumer sentiment.
May 16, 2024, Rebekah Friedman
Van Robotics founder Laura Boccanfuso has a vision for improving education, one dancing, smiling, fist-bumping robot at a time.
May 01, 2024, Laura Morris
The Atlantic hurricane season officially begins June 1. Researchers at the University of South Carolina are available to discuss multiple aspects of the 2024 hurricane season, including preparation and communication, environmental impact and historical perspectives.
April 25, 2024, Megan Sexton
As the Class of 2024 prepares to walk across the commencement stage, graduates leave the University of South Carolina with memories of enduring friendships, newfound passions, supportive mentors and life-changing experiences.
March 18, 2024, Laura Morris
USC’s College of Engineering and Computing and the Darla Moore School of Business established a new 4+1 pathway partnership in 2024. This unique collaboration offers students the opportunity to earn an undergraduate degree from engineering and computing and a master’s degree from the Moore School in five years.
February 26, 2024, Page Ivey
Brian and Nicole Cendrowski spent more than a decade dreaming of opening their own brewery before settling on a plan and a location. Their Fireforge Brewery & Taproom in downtown Greenville weathered the pandemic and is now a thriving member of the Upstate community they call home.
February 21, 2024, Victoria Nelson
Having been first-generation college students themselves, Dr. Malcolm and Sandra Edwards understand the struggle firsthand. Now, they've established a full-ride student scholarship at the University of South Carolina Lancaster, the institution that helped them land the opportunities that have enabled them to give back.
February 15, 2024, Victoria Nelson
After earning an undergraduate degree in business administration from the College of Charleston, Columbia native Jeff Kososki took advantage of his proximity to USC by enrolling in several accounting classes needed to earn his CPA designation. His love for the Gamecocks, and the community, never stopped. Now his family is honoring his legacy with the Jeff Kososki Endowed Scholarship Fund, which provides financial aid to accounting majors in the Darla Moore School of Business who are working toward their CPA certifications.
February 05, 2024, Chris Horn
Puggy Blackmon wants to improve more than your swing. As part of the team at PRISMA Health’s Motion Analysis and Performance Lab, the former USC golf coach is also improving lives.
December 07, 2023, Megan Sexton
As the December Class of 2023 prepares to walk across the commencement stage, graduates leave the University of South Carolina with memories of enduring friendships, newfound passions, supportive mentors and life-changing experiences.
December 05, 2023, Téa Smith
Poorva Dalvi, a third-year student in the Darla Moore School of Business, walks us through her experience with the South Carolina Internship Program while she reflects on his journey at the university.
December 01, 2023, Rebekah Friedman
Since being named CEO of South Carolina’s largest food bank in 2021, University of South Carolina alumna Erinn Rowe has played an integral role in combating food insecurity across the state.
September 15, 2023, Dan Cook
This is the fifth straight year that the University of South Carolina has been ranked as the No. 1 public institution for first-year experience and the 25th consecutive year that it has earned the top ranking in international business.
September 14, 2023, Hannah Cambre
This fall, the university launched its digital studies certificate program, which helps undergraduate students gain in-demand digital skills. The certificate is the first in a series of anticipated interdisciplinary programs that are set to roll out in the spring of 2024.
August 21, 2023
For a lot of University of South Carolina students, the realization that this is a special place comes quickly. One walk around the Horseshoe, one time cheering in the stands at Williams-Brice Stadium, and that’s all it takes. But those signature experiences are only a tiny part of what it means to be a Gamecock. Life-altering experiences can be found all over campus and beyond.
August 16, 2023, Chris Horn
James Wolf has been a Gamecock since he saw his first football game at Williams-Brice at the age of 7. Wolf, a 2005 business school graduate and financial adviser, has been president of the Charlotte, N.C., chapter of the Gamecock Club and USC Alumni Association for 14 years. He brings an energy to the role that is equal parts motivational speaker and loyal alumnus.
August 10, 2023, Dan Cook
Curiosity has always been a driving force for Audrey Ware — and it has paid off. She earned three undergraduate degrees at USC: international business, marketing and French. Now, armed with a master’s degree in market research and consumer behavior, Ware continues to explore as a senior business analyst for the global firm McKinsey & Company in Charlotte.
July 26, 2023, Téa Smith
Student body vice president Abrianna Reaves didn’t think her time at USC would end up in her role. She wants to help students make the most of their time at the university by helping them get involved and informing them about on-campus resources.
July 06, 2023, Rebekah Friedman
Each year, close to 2,000 University of South Carolina undergrads venture overseas for once-in-a-lifetime educational opportunities. And behind the scenes, staff members are there to navigate new terrain, keep schedules running smoothly and provide emotional support when students feel stressed. USC TIMES sat down with five of them to learn more about what they do.
June 07, 2023, Megan Sexton
When Clay and Grainne Owen’s son Killian died of leukemia at age 9, the family’s tragedy became their mission — to find better treatments and make childhood cancer a curable disease. Their charity, Curing Kids Cancer, has raised more than $25 million since 2005.
May 25, 2023, Megan Sexton
Darla Moore School of Business marketing associate professor Xiaojing Yang along with researchers from the University of Massachusetts Lowell and Hong Kong Polytechnic University, examined the effects of pet exposure on consumers’ subsequent judgments and decisions, even in ads that are not focused on pet products.
May 05, 2023, Hannah Cambre
Rohit Verma will start in his role as dean of the Darla Moore School of Business on July 1.
April 24, 2023, Megan Sexton
The University of South Carolina’s master’s in international business program retained its spot as the best in the country for the 10th consecutive year, according to the latest U.S. News & World Report’s Best Graduate School rankings released Tuesday (April 25).
April 21, 2023, Hannah Cambre
The Center for Integrative and Experiential Learning is celebrating the Graduation with Leadership Distinction Program's tenth anniversary. Take a look at some of the earliest graduates with leadership distinction.
April 13, 2023, Craig Brandhorst
Alumnus Jim Barrow prefers to keep his philanthropy quiet, but when you’ve given as much support to your alma mater as he has, a thank-you is in order.
March 28, 2023, Téa Smith
First-year marketing major Jala Lewis helps key players on the women’s basketball team craft the signature hairstyles they wear on the court.
March 14, 2023, Rebekah Friedman
As a tribute to the Black alumnae featured in the student-produced documentary The Backbone, USC’s Office of Diversity, Equity and Inclusion installed 18 personalized bricks on the Horseshoe. The honorees' stories span seven decades of university history.
March 03, 2023, Hannah Cambre
Recent graduates Brett Nilsen and Sean Powers came to the McNair Institute with a dream. They left USC with the opportunity to participate in one of the world’s largest startup investor programs.
February 25, 2023, Reagin von Lehe
Through her marketing major, Jala Lewis is learning how to manage her cosmetology business that she started in high school. Jala’s Extensions became a reality for Lewis when she posted her progress in learning how to braid on social media — her peers in school were impressed. Now, she has braided Zia Cooke’s, Bree Hall’s, and Chico Carter Jr.’s hair in USC athletics.
February 20, 2023, Page Ivey
Business professor Luv Sharma’s research focus on process management and improvement may sound like an unlikely match for helping kidney transplant patients, but his experience and expertise were the perfect combination for creating an intervention for a major U.S. hospital over three years (2013-16).
January 24, 2023, Grace Farrar
International business graduate students took part in an immersive experience from the university’s Rule of Law Collaborative, a whodunnit game designed to help in federal anti-corruption training efforts.
November 16, 2022, Craig Brandhorst
School of Law alumna J. Michelle Childs was appointed circuit judge on the U.S. Court of Appeals for the District of Columbia Circuit this summer. Carolinian sat down with her to discuss her time at USC and her career on the bench.
September 27, 2022, Iddrisu Mohammed Kambala
Ghana’s most important development problem is arguably the disparity between the north and south of the country. Ph.D. candidate Iddrisu Mohammed Kambala writes for The Conversation about poverty in Northern Ghana.
September 26, 2022, Nancy R. Buchan
Conservatives were less generous overall than liberals during an experiment in which people could give some money to COVID-19 relief charities. Nancy R. Buchan, associate professor of international business, writes for The Conversation about political donations.
September 26, 2022, William Hauk
President Joe Biden’s declaration that “the pandemic is over” raised eyebrows and the hackles of some experts who think such messaging could be premature and counterproductive. William Hauk, associate professor of economics in the Darla Moore School of Business, was one of three scholars asked by The Conversation to evaluate just how “over” the pandemic is.
September 22, 2022, Shalama Jackson
Rafael Becerril Arreola, an associate professor of marketing in the Darla Moore School of Business, talks about why he came to the university, the focus of his work and how his background informs his outlook.
September 09, 2022, Megan Sexton
The University of South Carolina has the top first-year student experience of any public college in the country and the best international business program, according to U.S. News & World Report’s annual undergraduate rankings.
August 19, 2022, Abe Danaher
By developing offerings such as three-week winter semesters, summer minors, accelerated study plans and winter study abroad opportunities, On Your Time Initiatives is breaking higher education’s traditional academic structure to provide South Carolina’s students with increased flexibility, higher graduation rates and decreased debt.
August 05, 2022, Chris Horn
Reedy Newton is the university’s new student government president. Her mom, Rose Buyck Newton, is on the Board of Trustees. Gamecock leadership is a family tradition.
July 27, 2022, Alexis Watts
Moore School at UofSC puts supply-chain graduates on accelerated career path.
July 26, 2022, Craig Brandhorst
This summer, the James Beard Foundation honored Chai Pani with its Outstanding Restaurant award. Three decades ago, owner Meherwan Irani was just starting to cook — as a grad student at USC.
June 28, 2022, Kyndel Lee
UofSC alumna Taylor Wilson is playing a major role in advancing South Carolina's efforts in advocacy for support of the Alzheimer's cause at both the state and federal levels.
June 10, 2022, Savannah Bennett
Using real-time analysis, Gamecock Athletics reviews survey data and makes adjustments to football game-day logistics to better the overall fan experience.
May 24, 2022, Carol J.G. Ward
Katie Slick and Cody Markow, student co-directors of Pillars for Carolina, say the program builds community and confidence among incoming first-year Gamecocks. The student-led program offers extended orientation sessions focused on leadership, self-discovery, service and engagement on campus.
May 13, 2022, Chris Horn
In an ideal world, perhaps everyone would drive electric cars or use public transportation powered by renewable energy — and that world would have cleaner air and far less greenhouse gas emissions. But in the real world many consumers remain skeptical of plug-in electric and hybrid cars or shy away from those vehicle’s higher price tags. Government-sponsored incentives have helped to some degree, but research by two faculty members in the Moore School of Business reveals those incentives sometimes come with unintended consequences.
April 25, 2022, Craig Brandhorst
A lot happens over the course of an academic year, and there’s absolutely no way to highlight everything. So, no, don’t think of this as a Best Of list. This is merely a smattering of the achievements and memorable moments that defined 2021-22, a small taste of the year that was. Trust us, there’s plenty more where this came from — and plenty more to come.
March 28, 2022, Megan Sexton
The University of South Carolina’s international business program retained its spot as the best in the country, while the School of Medicine Columbia remained the best school for graduates practicing in underserved areas, according to the latest U.S. News & World Report’s Best Graduate School rankings.
March 04, 2022
The University of South Carolina has a number of faculty members who are available to offer their expertise on environmental protection, climate action, biodiversity and conservation.
February 24, 2022, William Hauk
As President Biden warns Americans of Russia's invasion of Ukraine, many are unaware of how defending Ukraine can impact the U.S. Economics professor William Hauk writes for The Conversation on the price of supporting Ukraine and the increased risk of recession.
February 02, 2022, Carol J.G. Ward
As a professor of ethnomusicology, Birgitta Johnson studies the interaction of music and culture – why and how people make music and why it's important as a part of their identity or tradition. Much of her research is done in the field talking with and engaging with communities, including public events such as an upcoming music series she is hosting with the Columbia Museum of Art.
December 17, 2021, William Hauk
Consumer prices jumped 6.8% in November 2021 from a year earlier – the fastest rate of increase since 1982, according to Bureau of Labor Statistics data published on Dec. 10, 2021. The biggest jumps during the month were in energy, used cars and clothing. Economics professor William Hauk explains in The Conversation what’s driving the recent increase in inflation and how it affects consumers, companies and the economy.
December 14, 2021, Megan Sexton
Alumna Carrie Morey is the founder and face of Callie’s Hot Little Biscuit, which includes restaurants in three states, a thriving online and grocery store business, a new cookbook and a PBS television show.
December 01, 2021, Page Ivey
It was a summer experience while King Curry was a student at Ashley Ridge High School in Summerville, South Carolina, that led him to choose the top-ranked Darla Moore School of Business for college. He will graduate in December with a degree in operations and supply chain management and already has a job lined up.
November 04, 2021, Laura Kammerer
Columbia native Ben Green will speak live at the McNair Entrepreneurship Showcase on Friday (Nov. 12) at the Russell House Underground. The event, sponsored by the university’s McNair Institute for Entrepreneurism and Free Enterprise, will also feature speakers such as MapQuest founder Chris Heivly, ’84 master’s geography, and Mixtroz co-founder Ashlee Ammons.
October 22, 2021, Nancy Buchan and Orgul Ozturk
A 2020 online study found that people in the United States who were more directly affected by the COVID-19 pandemic were 9 percent more likely to donate to charity than others, and they donated 9.2% more money. The study replicated in Italy found similar results, Moore School professors Nancy Buchan and Orgul Ozturk write in The Conversation with co-author Gianluca Grimalda, Kiel Institute for the World Economy.
October 14, 2021, Craig Brandhorst
COVID changed the way professors teach, but it has also provided room to grow, according to Darla Moore School of Business professor Sanjay Ahire. Ahire is one of 10 Gamecocks Carolinian magazine spoke to about how the pandemic has changed the way we work.
October 03, 2021, Chris Horn
When students at the University of South Carolina elected a new Student Government president in 1971, the event made national news. That's because, just eight years after the university was desegregated, an African American student won the election, riding a wave of support from white and Black students who were tired of the "establishment" and "the system."
September 30, 2021, Page Ivey
How long can a crew of astronauts live together and complete rote, and at times mundane, tasks without wanting to strangle each other? That is a question University of South Carolina graduate William Brown is hoping to help answer as one of two U.S. members of a NASA spaceflight simulation study.
September 30, 2021, Page Ivey
During the early days of the COVID-19 pandemic, researchers in the Darla Moore School of Business began to apply context to the exponential growth in reported cases. Wolfgang Messner and Sarah Payson’s findings could help communities across the U.S. confront future pandemics.
September 21, 2021, Office of Communications and Public Affairs
With an MBA from UofSC, Nathalie Baulain leads the customer innovation lab at Michelin, one of the world’s leading tire companies. The professional MBA program at the Darla Moore School of Business helped Baulain achieve the entrepreneurial and creative problem-solving skills she needed to take on a new role and to be successful in her position.
September 21, 2021, Craig Brandhorst
As an executive vice president and global head of inclusion at ViacomCBS, Marva Smalls plays a crucial role in the company’s diversity, equity and inclusion efforts. And while her commitment to advocacy predates her time at the University of South Carolina, Smalls’ undergraduate and graduate experiences shaped her philosophy in profound ways.
September 13, 2021, Megan Sexton
The University of South Carolina has the top first-year student experience of any public college in the country, according to U.S. News and World Report’s annual undergraduate rankings. UofSC also retained its No. 1 ranking in international business for the 23rd straight year.
August 23, 2021, Savannah Bennett
Marjorie Weber was a widow in her 40s when she decided to return to college to earn her teaching degree from the University of South Carolina where her late husband had been an education professor. She also served as a starting point for a string of family members attending South Carolina, including a granddaughter and two great-granddaughters, who are current education students. They are among the hundreds of students who follow family members to become Gamecocks each year.
August 23, 2021, Chris Horn
Jason Caskey was named president and CEO of University Foundations in 2018 after a 28-year career in public accounting. The 1990 Darla Moore School of Business graduate oversees the university’s Educational Foundation and Development Foundation, which include the university’s investments from donors and real estate holdings, respectively.
August 12, 2021, Cam Adams
The University of South Carolina is expanding its degree offerings with 13 new programs set to launch this fall that will better prepare students for careers in cybersecurity, education, nursing, business and music among other fields.
July 26, 2021, Craig Brandhorst
Greenville developer and business administration graduate Brody Glenn oversees major construction projects for corporate clients nationwide. With Camperdown, a mixed-use, live-work-play development in the heart of downtown Greenville, he is reshaping his hometown.
July 21, 2021, Page Ivey
Brian and Nicole Cendrowski have traveled a circuitous route to owning their own brewery in downtown Greenville, but what started from a “not awful” batch of beer in January 2007 has turned into a brewery, taproom and kitchen.
July 09, 2021
Lydia Brandt in the College of Arts and Sciences and Kasie Whitener in the Darla Moore School of Business are winners of SC Humanities Fresh Voices in the Humanities Award.
May 20, 2021, Chris Horn
Students in the Moore School of Business quickly learn that maximum effort on their part is a co-requisite for courses taught by Sanjay Ahire. They soon discover that the return on their investment is even higher.
May 14, 2021, Marjorie Riddle Duffie
A project by a team of Moore School operations and supply chain students focused on reducing the time it takes to activate industry-sponsored cancer clinical trials. Their recommendations for more efficient processes could get a patient started on a trial before their cancer becomes terminal, and the treatment could be approved faster by the Food and Drug Administration for eligible patients, saving many more lives.
April 28, 2021, Megan Sexton
Darren Burton, who grew up in the tiny town of Estill, South Carolina and attended high school in Irmo, will graduate with leadership distinction in May with a degree in accounting from the Darla Moore School of Business and the South Carolina Honors College.
March 29, 2021, Megan Sexton
The School of Medicine Columbia is the top medical program in the country for graduates who are practicing in areas where there is a shortage of health care professionals, according to the latest U.S. News & World Report’s Best Graduate School rankings. The rankings also show that UofSC is now home to more than 60 nationally ranked programs.
March 01, 2021, Dan Cook and Jeff Stensland
The University of South Carolina pumps approximately $6.2 billion annually into the state’s economy, according to a new study, representing a $700 million growth in annual impact over four years. The findings are from researchers at UofSC’s Darla Moore School of Business. Researchers have updated a 2017 report that found the university’s annual statewide economic impact was $5.5 billion.
February 24, 2021, William Hauk
Economics professor William Hauk writes for The Conversation on how to tell the difference between stimulus and relief packages.
January 22, 2021, Nancy Buchan
International business professor Nancy Buchan with co-authors Wendi Adair and Xiao-Ping Chen write in The Conversation about their research that shows communicating through videoconferencing during the pandemic makes it more difficult to build and maintain relationships with co-workers.
January 04, 2021, Megan Sexton
After losing both of her parents, Antonia Adams has made a new start at the South Carolina Honors College. Her journey shows the importance of perseverance and the belief that education can restore confidence and hope.
December 18, 2020
It’s been a year — but that doesn’t mean there wasn’t plenty to celebrate, recognize and honor at the University of South Carolina in 2020. UofSC rose to each and every challenge this year and raised the bar for the year to come.
December 08, 2020, Craig Brandhorst
If you think Five Points is only a college bar district, think again. The village down the hill has drawn South Carolina students for more than a century, and not simply to celebrate. And for many who settle in the Capital City after college, Five Points remains an integral part of their lives, including Opie Patterson, who reopened one of the district's most iconic nightspots five years ago.
December 03, 2020, Craig Brandhorst
If you think Five Points is only a college bar district, think again. The village down the hill has drawn South Carolina students for more than a century, and not simply to celebrate. And for many who settle in the Capital City after graduation, Five Points remains an integral part of their lives, including Amy Beth Franks, who worked for the Five Points Association and now owns one of the district's oldest businesses.
December 01, 2020, Craig Brandhorst
If you think Five Points is only a college bar district, think again. The village down the hill has drawn South Carolina students for more than a century, and not simply to celebrate. And for many who settle in the Capital City after graduation, Five Points remains an integral part of their lives, including Richard Burts, who has helped re-imagine many of the district's spaces.
November 27, 2020, Caleigh McDaniel
Students have have faced many challenges due to COVID-19, and their stories of resilience have become prominent topics in our weekly "Campus Conversations." Check out these students who have adapted to and overcome obstacles brought on by the pandemic.
November 25, 2020
With a current unemployment rate of 4.2 percent — less than two percentage points away from its pre-pandemic low of 2.5 percent — South Carolina’s economy has largely recovered from the pandemic-induced recession of 2020, but UofSC economists caution that a COVID-19 vaccine will be required to return to full strength across all sectors in 2021.
November 12, 2020, Megan Sexton
Sister Carol Keehan has been a major player in the national health care debate for decades. And while her faith and her training as a nurse predate her time at the University of South Carolina, her education in insurance and finance began 40 years ago on the Columbia campus.
November 12, 2020, Laura Kammerer
Yaw Addei-Boadu sees chances to innovate, well, everywhere — from event rentals to biogas stoves to fashionable emergency alert devices. Now he's one of a growing number of University of South Carolina students and alumni entrepreneurs who are shaking up the startup scene.
November 05, 2020, Carol J.G. Ward
For the fifth straight time, the University of South Carolina received the highest rating among public school honors programs. The rating is from the publication, "Inside Honors 2020-2021: Ratings and Reviews of 40 Public University Honors Programs."
October 13, 2020, William Hauk
Recessions are always painful in terms of how they affect our economic well-being. Like all bad things, fortunately, they eventually end and a recovery begins. Economics professor William Hauk writes for The Conversation about the "shapes" of recessions and recoveries
October 01, 2020, Caleigh McDaniel
Gamecock Guides are newly hired student employees that will soon become familiar faces on UofSC social media channels. The guides are working to create content that will amplify university messages, build virtual relationships that engage fellow students and serve as representatives of UofSC.
September 24, 2020, Carol J.G. Ward
University of South Carolina law students Jasmine Caruthers and Anna Catherine Parham say their research on no-knock warrants to assist the lawyers representing Breonna Taylor’s family in a wrongful death lawsuit was enlightening and emotional.
August 20, 2020, Megan Sexton
A podcast-a-thon Aug. 28 will highlight Black excellence at UofSC through conversations with students, alumni and faculty. The live-streamed event will raise money for the One Creed, One Carolina campaign.
August 17, 2020, Kelsey Hagon
University of South Carolina junior Cole Falkenstine recently completed the U.S. Army’s prestigious Combat Diving Supervisor Course, preparing him to oversee combat dive operations in the Army.
August 07, 2020, Craig Brandhorst
Amelia Wilks describes her high school self as a “follower,” but the University of South Carolina provided the 2020 graduate with a stage, a microphone and the confidence to finish college as a leader.
July 30, 2020, Carol J.G. Ward
Rodrianna Gaddy took her love of learning about different cultures, combined it with her passion to help people and channeled both into her academic path at the University of South Carolina with a double major in international business and human resources management with a minor in Japanese. Gaddy was scheduled to study abroad in Japan this spring. Then COVID-19 hit.
July 13, 2020, Chris Horn
Ask any Fortune 500 company what it takes to get ahead in today’s marketplace, and you’ll probably hear something about workforce training and recruitment — the fundamentals of human resources. Rob Ployhart has made it his business to understand exactly how those factors translate into competitive advantage, and in the process he’s become one of the country’s most-cited scholars on the topic.
April 09, 2020, Megan Sexton
Mark Ferguson, a professor in the Darla Moore School of Business, explains how supply chains may be affected during the pandemic.
March 17, 2020, Carol J.G. Ward
The University of South Carolina’s Office of Communications and Public Affairs has compiled a list of faculty experts who can discuss topics relevant to the coronavirus pandemic.
March 17, 2020, Chris Horn
Effects of the COVID-19 pandemic are widespread and still emerging. Moore School professor and insurance expert Robert Hartwig discusses how the virus could affect the life and health insurance industry.
March 16, 2020, Page Ivey
The University of South Carolina continues to shine with 54 unique nationally ranked graduate programs — nine in the top 25 — in U.S. News & World Report’s Best Graduate Schools list released Tuesday (March 17).
March 09, 2020, Marjorie Duffie
Moore School IMBA alumna Sali Christeson has combined her entrepreneurial talent with skills she learned at the University of South Carolina to shake up the women’s workwear world. Argent — her comfortable and bold apparel line — aims to “dropkick the glass ceiling.”
March 05, 2020, Megan Sexton
While artificial intelligence research and programs are growing around the country, the University of South Carolina’s AI Institute is among the first in the Southeast to include diverse colleges and departments.
January 30, 2020, Caleigh McDaniel
Students are putting together a new Carolina yearbook for the first time since 1994. The annual will serve as a coffee table book that captures memories, achievements, traditions and events at UofSC.