2024 Annual CMO Summit
Oct. 1- 2
Sonoco Pavilion, Moore School
Register to attend
Join industry professionals as they share the latest marketing strategies shaping today's dynamic landscape. From influencer marketing to AI integration, e-commerce to omnichannel approaches, this summit serves as your comprehensive guide to navigating the ever-evolving world of marketing.
In an era of shifting customer demands and enhanced tech tools, identifying our target audience and effectively employing marketing strategies have become more important than ever. Join us as thought leaders share stories and insights, unraveling the complexities of modern marketing. How do we connect and forge meaningful connections with our customers in the digital age?
Mark your calendars and prepare to ignite your creativity, spark innovation, and elevate your brand to new heights at the CMO Summit 2024!
This year’s event will feature:
- Keynote from David Connell at Amazon, “Behind the Campaign”
- Industry Speaks: Industry professionals reflect on the evolution of marketing in the modern age.
- Young Alumni Panel: Gamecock Alumni join a panel to discuss what they have learned since graduation.
- Marketing Case Competition: Compete in teams of 2-3 to see if you have the winning pitch! Businesses will present a new product or marketing challenge; students will create a 7-10 minute pitch without the use of technology. Compete to win prizes from our center partners.
- Fireside Chat with Coca Cola NA and Coca Cola Consolidated: How do the bottler and the brand work together to create a #1 customer loving brand?
AGENDA
12:00-1:00 p.m.
MBA students and AMA member luncheon
1:00-2:00 p.m.
Opening Keynote- Behind the Campaign
David Connell, Amazon
2:00-4:00 p.m.
Roundtable: Evolution of Marketing in the Digital Age
4:00-5:30 p.m.
Young Alumni Panel
6:00-8:00 p.m.
Student Networking Event
10:00 AM-2:00 p.m.
Marketing Case Competition
Teams of 2-3 students will create a 7-10 minute pitch without the use of technology
12:00- 1:00 p.m.
Luncheon
1:00-1:45 p.m.
Keynote – How to Creatively Connect with your Customers
Kathryn Ross
1:45-3:10 p.m.
Professional Gamecock Alumni Panel Cocky Talks
3:30-4:30 p.m.
Fireside Chat- How do the bottler and the brand work together to create a #1 customer
loving brand?
Coca Cola NA and Coca Cola Consolidated
4:45-5:30 p.m.
Closing Keynote- How to make LinkedIn work for you
Kendra Speed