What is a TCMP?
A Tourism Crisis Management Plan (TCMP) is a series of steps that need to be implemented to address the following questions:
In case of a crisis...
- Have you set up a plan for your guests?
- How about your staff?
- Do you have contingency funds set aside?
- Do you have a mutual aid agreement set up with a partner organization? If not, how do you initiate an agreement?
- Have you thought about what happens if the electricity is out for a day? Three days? A week? Longer? How will this impact your guests and your staff?
- What if a crisis compromises transportation routes? If airlines are grounded, and your guests cannot leave, what would you do?
The Program
The training program has been used extensively worldwide. They include a series of modules, assignments, videos, and best practices that have been woven into four key areas of tourism crisis management - reduction, readiness, response, recovery.
The communications strategy, which is proposed, follows a proven, successful model of implementation for effective business strategies, which have been used in similar national tourism organizations and large private sector tourism organizations.