The Tourism Crisis Management Initiative (TCMI) is a global leader in research and application of tourism crisis preparedness and response. Since its inception, TCMI has developed scalable models and tools that equip tourism destinations, businesses, and institutions to prepare for, respond to, and recover from crises. From pandemics to natural disasters, TCMI connects real-time data with strategic frameworks to support resilient tourism economies and informed decision-making
We help destinations navigate uncertainty with evidence, planning, and resilience.
Mission
To lead evidence-based, interdisciplinary research and training that enhances the tourism sector’s capacity to manage crises and ensure long-term sustainability and visitor safety.
Goals
- Support destinations and stakeholders with actionable data, forecasting tools, and scenario planning.
- Develop best practices for destination crisis readiness and business continuity.
- Advance research on tourism risk, perception, and resilience strategies.
- Deliver education and certification for crisis management professionals in tourism.
- Foster collaboration among global agencies, industry leaders, and academic institutions.
Executive Learning & Talent Academy
- Crisis leadership and concierge program
- Destination risk and vulnerability assessments
- Crisis communications and media management
- Custom executive certification programs
- Public health integration in tourism operations
- Tourism Area Response Network (TARN)
Research, Policy & Foresight Unit
- Domestic Travel Anxiety Index (DTAI) and traveler sentiment research
- Crisis typologies and response efficacy analysis
- Behavioral studies on risk perception and travel decision-making
- Guidelines for health, safety, and mobility in crisis contexts
- Case studies on destination recovery and resilience strategies
Academic Partnerships and Twinning
- Joint programs in tourism risk and resilience studies
- Faculty exchanges and research co-publication
- Student internships with crisis management agencies
- Cross-national curriculum design on disaster preparedness
Advisory & Consulting Services
- Destination Crisis Management Plans (TCMPs)
- Emergency preparedness training and tabletop exercises
- Visitor assistance programs and risk communication strategies
- Industry readiness benchmarking and business continuity plans
- Tourism recovery frameworks and post-crisis tourism strategy
Innovation Collaboratory
- Digital platforms for tourism crisis simulation and response
- AI-enabled tools for early warning and traveler alerts
- Collaborative hubs with emergency managers and DMOs
- Mobile applications and dashboards for risk mapping
Enhancing Performance, Value, and Impact
- Risk preparedness and crowd management for sports venues
- Crisis protocols in sport tourism and mega-events
- Retail safety standards and continuity planning
- Training on emergency response for frontline retail staff