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College of Information and Communications

Faculty and Staff

Kristin Walker

Title: Instructor
Department: School of Journalism and Mass Communications
College of Information and Communications
Email: kristin_walker@sc.edu
Phone: 803-777-5998
LinkedIn: My LinkedIn profile
Kristin Walker

Education

B.A., College of Communication & Information Sciences – Advertising, The University of Alabama
M.B.A., D'Amore-McKim School of Business, Northeastern University
Marketing A.I. Certificate, Cornell University
National Security Certificate, National War College
Teaching with AI Certificate, Auburn University (Biggio Center)

Background

As an independent branding consultant, Kristin Walker has collaborated with a number of organizations, including the NFL, Pro Football Hall of Fame, the Air and Space Forces Association, Syracuse University's Institute for Veterans and Military Families, US Foods, Akima, and EventWorks 4D. 

Walker's career includes roles at McCann WorldGroup's New York headquarters and the Cirlot Agency, working with clients like L'Oreal Paris, Wendy's, Northrop Grumman, and Bell Helicopter, focusing on strategic communication and innovative marketing technologies.

Awards

2022 Outstanding Alumna — Advertising, College of Communication & Information Sciences, The University of Alabama

Research and Areas of Interest

advertising strategy, consumer behavior, algorithmic influence, generative AI, agentic AI workflows, human–machine teaming

Teaching

Walker is dedicated to developing students into world-class professionals, equipping them with innovative tools, practical case studies and immersive real-world experiences. Her teaching emphasizes a hands-on approach, structuring classroom settings to mimic real-world agency teams and in-house marketing environments that focus on problem-solving and creative strategies to address real-world client challenges. Walker prioritizes driving consumer insights, mastering integrated marketing communications strategies and cultivating a deep understanding of client service. She seeks to inspire passion for the industry, preparing students to make an immediate impact from their very first day on the job.

Service

  • Faculty Senate
  • Cannes Lions Study Abroad, program advisor
  • American Advertising Federation (AAF) Midlands, Board of Directors - Education
  • USC Student Ad Club, academic advisor
  • USC Student Ad Team, associate advisor
  • CreateAthon@USC, supporting advisor

Personal

Outside of teaching and consulting, Walker enjoys sports, reading, painting and family time.  A former D1 soccer player at The University of Alabama, she supports her three daughters in travel soccer alongside her husband at their local club in Columbia.


Challenge the conventional. Create the exceptional. No Limits.

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