Jeff Hoffman is Senior Vice President, Talent and Partnerships at THE·TEAM, where he works across athlete representation, NIL, brand partnerships and athlete-led businesses. Over more than two decades in sports marketing, Jeff has helped athletes, brands and organizations build meaningful partnerships at the intersection of sports, culture and commerce.

He is also considered one of the nation's foremost experts in professional and collegiate NIL and Collective NIL (Name, Image and Likeness), frequently profiled in ESPN, Forbes and SBJ for his innovative and impactful work with high-profile talent, such as Mac Jones, Jalen Hurts, Nick Chubb, Jonathan Taylor, Stetson Bennett, Brock Bowers, The Cavinder Twins and more. He leverages a novel approach to data and analytics to derive influence and partnership values, enabling his clients to reset the market with greater return and a deeper purpose. He is passionate about empowering athletes to maximize their potential and create lasting legacies. From identifying new commercial opportunities to NIL Collective negotiations and player values, Jeff continues to innovate in the sports representation Industry.