Introduction to Sport Management

This course introduces students to issues relevant to sport, entertainment, recreation, and related industries as an academic major and as a professional endeavor. The goal of the class will be for students to have a broad overview of sport management.

Learning Outcomes

After successful completion of this course, students will be able to:

• Define sport management and discuss the nature and scope of opportunities in the sport industry.
• Explain the importance of a professional perspective.
• Exhibit critical professional skills and attitudes.
• Evaluate major challenges in various segments of the industry.
• Explain the relevance of ethical, legal, and sociological concepts to the management of sport.
• Discuss theories of management, leadership, and organizational behavior and how these theories are applied in sport enterprises.
• Describe an appreciation of diversity through the use of unbiased language and an inclusive approach to sport communication.
• Explain different types of research in sport management along with the value of conducting research in the field.

It is an overall goal of this course that students become members of the profession and have a positive influence on how sport is managed in the future. The learning outcomes are equivalent to an in-person version of the course.