JOUR 202 - Principles of Advertising and Brand Communications

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Course Description

An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.

College	IC - Information & Communications
Level	Undergraduate
Section	Y01
Instructional Method	DWEB 100% Web Asynchronous
CRN	51028
Restrictions	CAMPUSICOL - USC Columbia

Information is accurate as of November 22, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.

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